Why We Love Tilda… and You Should Too!


With an amazing ability to create exquisite fabric designs and must-sew patterns, it’s pretty easy to see why we love Tilda so much. But for the uninitiated, here are some compelling reasons why you should love Tilda too!

The woman behind the brand

The Tilda brand was founded by designer Tone Finnanger at the age of 25 in 1999. Tone grew up in Oslo, the capital of Norway, and was educated in classic painting and graphic design. She now lives and works on a small island in the Oslo fjord and both her home and her  mountain lodge holiday home are used in the Tilda photo shoots. Tone’s little sister Tiril (pictured below) is the model for the brand and her little dog Totto often makes an appearance too!

We Love Tilda Bumblebee

The beautiful fabrics

Tone’s love of design shines through in her collections. Tilda fabric is full of whimsical, floral and retro designs that are instantly recognisable. Released seasonally, with four collections a year, each range is unique and yet they somehow magically manage to co-ordinate with each other, such is the skill of the designer. And the quality of the cotton and the print is exquisite, making these fabrics a joy to sew with. Fabrics are available cut to order or in pre-cut bundles, which makes the task of choosing prints so much easier.

We Love Tilda Fabrics

The pretty accessories

Alongside the fabrics, each Tilda collection includes a range of stunning accessories. Ribbons, buttons, quilt labels and coordinating threads. These desirable items mean you can perfectly co-ordinate your finishing touches, as well as making lovely gifts for sewing pals.

We Love Tilda Accessories

The wonderful quilts

Nothing shows the beautiful Tilda fabrics off as wonderfully as a Tilda quilt. There are many designs featuring many different techniques, from English paper pieced hexagons, to hand appliqué, to curved piecing and more. Available as quilt patterns or as kits, it has never been easier to bring some Tilda beauty to your home.

We Love Tilda Quilts

The cute toys and dolls

Tilda has long been known as a toy brand as well as a fabric brand, with the long slim Tilda dolls being the instantly recognisable emblems of Tilda style. But as well as these dolls, Tone has expanded the toy range to include smaller, rounder dolls, and cute animals too – from snails to monkeys! Alongside the patterns and kits for the toys, Tone has also launched Tilda Friends – pre-sewn animal dolls that you can sew the clothes for.  This takes all the hassle out of sewing the doll and you get straight to the fun part – making to adorable little outfits!


The bestselling books

Tilda books have sold over a million copies worldwide, in a wide variety of languages – the appeal of Tilda is universal! Hotly awaited, each new book features the latest fabrics and patterns, and is always a thing of beauty, with inspirational photography showing the projects in beautiful locations. I don’t know of anything more likely to want to make you reach for the sewing machine than a Tilda book!

We Love Tilda Books

The Tilda lifestyle

The fabric, accessories, kits and books, all speak to the ethos of Tilda,  which is more than a brand – it’s a lifestyle. Tone describes Tilda’s world as “whimsical and romantic… like wearing a ball gown with wellies – perfectly imperfect.”

Head over to our online shop to view all the Tilda products today, and make sure you tell us why you love Tilda in the comments below!

Head over our competition post to see how you could win not one but TWO fat quarter bundles of your choice from this gorgeous range.


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We Love Tilda

About Nadine

Nadine dabbles in a wide range crafts. If it's pretty and she wants to make it, she'll learn the technique to do so. She is also never without a cup of tea in her hands.

One thought on “Why We Love Tilda… and You Should Too!

  1. I love the colors schemes. They are so beautiful! The material is high quality, and very easy to work with. The patterns are new, and fresh. They are unique and give your crafts a professional look, and quality!