The Snowman and The Snowdog new cross stitch kits are here!

We’re preparing our crafting plans for Christmas, and planning our gift shopping lists – and this new Cross Stitch Kit collection makes us bounce with glee!

2018 welcomes the 40th anniversary of the release of Raymond Brigg’s iconic book, The Snowman. To celebrate, DMC has launched a new Cross Stitch Kit collection featuring eight delightful designs of The Snowman and The Snowdog, to keep the magic alive.

Published as a wordless picture book in 1978, Briggs was surprised when it became a festive hit as he felt it was a story about loss and mortality. However, we all took the charm and delicate beauty of the story to heart and the position of the book as a family favourite was cemented by the release of an animated film production, also wordless, with an introduction by the incredibly iconic David Bowie.

Many of us know and love The Snowman for many different reasons: whether the book reminds us of childhood reading, or because we saw the film or stage show – it has become one of our Christmas traditions! For many of us, Christmas wouldn’t be Christmas without The Snowman. It’s a timeless story, celebrating the innocence of childhood, and is part of our collective memories for the festive season.

The Snowdog joined our hero in a sequel film released in 2012, created to mark the 30th anniversary of the original short film (with the iconic David Bowie) and continues with the charm we hope and look forward to each year.

Go and ‘walk in the air’ here.




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