Indian Embroidery Instagram Inspiration for August

Indian Embroidery instagram inspiration
Beautiful Indian Embroidery by: Top Row (L-R) @maliboo_bridalwear @payaljaindesign @mabia_mb and Bottom Row (L-R) @patraaniofficial @shyamalbhumika

Our regular dose of Instagram inspiration turns to India this month, with Indian Embroidery finds that will flood your feed with colour.

Upping your social media game is tricky especially when it comes to finding quality hashtags to add to your posts and like-minded folks to connect with. So, we asked Shannan from Bobbin & Fred to take up the mantel and scour all of the thread-related accounts to bring you effortless treasures.

This month we’re off on a mini Insta-tour around India’s highly skilled textile artistans. Shannan has put together a selection of stunning Indian embroidery Instagram hashtags and beautiful floss-filled posts to inspire you this August. As well as all of that, she’s added­ in her favourite from the images posted under our hashtag. Tag your photos with #SewandSo for a chance to be featured next time!

Over to Shannan.

Hello Lovely Stitchers,

India is well known for its abundance of talented crafters and its embroidery scene is no exception. There’s a smorgasbord of stitches on offer and the techniques differ from region to region. While some styles are similar to ours, they all have their own distinctive Indian flair and will leave you longing for more!

1. How gorgeous is the colour combo on this densely embroidered, bead-encrusted bridal blouse by Maliboo Bridalwear? It’s an awe-inspiring example of Aari work. Aari is similar to tambour, a specialist hook is used to create floral designs often embellished with beads and sequins, but where tambour is worked from the back, aari is worked from the front. Would you like to have a go at embellishing your own designs? Mill Hill have a great range of beads to get you started.

2. This stunning jacket showcases an Indian embroidery technique called kutch, so named because it originates from the Kutch District in Gujurat. It’s usually worked on cotton and uses a combination of square chain, double buttonhole, pattern darning, running stitch, satin stitch and straight stitch to create geometric designs. I can’t get enough of the colours and shapes used in this custom-made jacket by Pretty Look Designs, it’s a wardrobe must-have!

3. Chikankari may sound like dinner but it’s really a delicate style of Indian embroidery that dates back to the 3rd Century BC. Traditionally white thread is stitched onto pastel coloured fabrics, but coloured threads are becoming a part of modern designs. This elegant piece of modern chikan embroidery is by talented fashion designer, Payal Jain Design.

It’s all in the details and golden hour ! BTS at #payaljaindesign atelier.

A post shared by Payal Jain Official (@payaljaindesign) on

4. I drooled over this sumptuous example of gota ribbon embroidery, just look at that divine edge! Gota is usually worked in silver and gold ribbons of different thicknesses and is used to decorate clothing for special occasions and it’s easy to see why, I’d feel like a million dollars draped in this shawl stocked at Silhouettes by Payal.

Heavy #gotaembroidery on a #georgette #ombré #dupatta

A post shared by Silhouettes by Payal (@silhouettes_by_payal) on

5. This luxurious morsel of aari work includes zari threads. Zari is a silver or gold thread and has been used to create a contrast to the beadwork in this lustrous Indian embroidery piece by Mabia Boutique. If you’d like to have a go at learning goldwork techniques, you can! We’ve partnered with the Royal School of Needlework to bring you a fantastic online course, Introduction to Goldwork that includes all of the materials and tuition you need to get started.

6. Anoki Green is a Chicago based designer inspired by her travels to India. Anoki makes these richly embroidered totes from vintage Indian fabrics. This one is made from a piece of kutch work embellished with shisha mirrors. I love the idea of repurposing vintage fabrics into modern day designs and these fab totes help cut down on plastic bags, win, win!

7. Rita and Neena of Patraani machine embroider fine floral designs in the Kashmiri style. Their feed is a floral feast for the eyes! Their use of colour and choice of motifs is very inspiring and I’m a little envious they can cover vast areas relatively quickly with the aid of a chain stitch sewing machine. I found this under #indianembroidery, a treasure trove of embroidered delights!

8. Shyamal Bhumika stitched these meticulous designs for Indian Couture Week. Instead of embellishing with beads, they’ve chosen sequins and I adore the texture and interest they’ve created this is piece. Check out their full catwalk collection over on their feed, prepare to drool your needleworked socks off, especially if you widen your search to include #indiatotheworld.

9. Every month I share my favourite photo by you tagged with #SewandSo. This month I’ve chosen Rob’s newest acquisition, the DMC Collector’s Box pre-filled with 500 skeins of stranded cotton! I can imagine all of us collectively sighing with delight over this bounty. Rob’s made up with his, in his own words he ‘feel’s like [he] can try anything now.’ If you want to prepare yourself to tackle any hand stitch challenge, arm yourself with one for less…it’s still on sale!


Use #SewandSo to show us your stitch-related Instagram photos. We love being inspired by your creativity!

Whether you’re sewing a kit, taking part in a sew along or crafting your own design with supplies from SewandSo, tag your photo with #SewandSo to be featured here. Don’t forget to follow us on Instagram and stay up to date with all our stitching news.

If you’ve enjoyed this month’s finds you’ll love Instagram Stitching Inspiration for June and Japanese Hand Stitch Instagram Finds For July. If you’re bang up to date, Shannan will be back with more Instagram inspiration in September!

Shannan of Bobbin and Fred

Shannan Grierson
Needlework Designer and Blogger
Restyling plastic canvas one stitch at a time
Follow along at Sewing With Bobbin and Fred

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About Ame

Ame Verso is the daughter of legendary cross stitch designer Jo Verso and has been cross stitching since the age of 10. She also sews and crochets and is the face of the SewandSo YouTube channel.