Meet the Designer: Emma Congdon of Stitchrovia

Emma CogdonEmma Congdon is an accomplished graphic designer and designer of cross stitch patterns, with a multitude of talents to her name! With an impressive portfolio and previous clients list, Emma works on a variety of tasks, ranging from creating exclusive Stitchrovia cross-stitch kits for Sew and So to designing advertising campaigns for major global companies such as Coke Zero and Nestle.

Emma Congdon Design

Based in London, Emma is a multidisciplinary designer who has created a plethora of stunning designs for a wide range of well known companies. With a knack for branding, craft and typography, she manages to make anything she touches look as beautiful as it could ever be. Her undeniable talents have led her to design for brands including, Philips, Colgate Palmolive, Ariel, Olay, Head and Shoulders, Oral B, Wella, Baileys, Smirnoff and Cravendale, the Hairy Bikers and many more. Below are a few examples of her incredible work for Baileys’ Biscotti and Hamley’s adorable Teddy Bears…

Stitchrovia Cross Stitch  Stitchrovia Cross Stitch

A graphic designer turned cross stitcher?

Encouraged by her grandparents’ interest in embroidery and handicrafts, Emma merged her design background with her passion for cross stitch to develop a modern range of embroidery patterns that appealed to her own unique style; quickly discovering that her unique typographic and retro styling also appealed to the masses!

Having worked for magazines  such as CrossStitcher, World of Cross Stitch and Cross Stitch Crazy, Emma now runs her own cross stitch design business ‘Stitchrovia’. With a contemporary, fun and nostalgic touch, she has successfully made cross stitch more accessible to the crafting world… we hope you like her designs as much as we do.

Stitchrovia Cross Stitch

Exclusive to Sew and So

We are very excited to have partnered with Emma to be able to able to share with you three beautiful Stitchrovia cross stitch kits,  exclusive to Sew and So. These fabulous designs make fantastic personalised wedding or anniversary presents or decoration for your own home.

It’s true what they say, All you need is Love and this Cross Stitch Kit by Emma Congdon is the perfect typographic cross stitch to brighten up any home.

Stitchrovia Cross Stitch












The most well known of the cross stitch sentiments is given a bit of a typographic revamp with this beautiful, Home Sweet Home kit. Designed in muted retro colours, this is an office favourite.

Stitchrovia Cross Stitch

Say “I do” to this, Mr & Mrs wedding keepsake cross stitch kit. Providing the perfect way to commemorate a couple’s special day, this little gem would make the perfect wedding or anniversary present.

Stitchrovia Cross Stitch

Pick up your favourite Stitchrovia cross stitch kit from our online store today, remember these gorgeous designs are only available here at Sew and So! Alternatively, visit our website to view our full selection of cross stitch kits and charts.

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