Cake Decorating and Baking Show

It’s a super exciting time for cake decorating and baking – ICHF, who organize the amazing Cake International show every year, have just announced a brand new edition at Event City in Manchester, 8–10th March 2013. This will be the biggest ever cake decorating and sugarcraft show in the North, and will be an unmissable event for anyone who bakes and decorates cakes. Like me! 8)


The original Cake International show will still take place as usual in November 2012, at the Birmingham NEC, and we’ll also see the return of the successful London show at the ExCeL Centre in London, in April 2013.

I was lucky enough to be at the first ever London-based Cake International show earlier this year and took a bazillion photos. There were some great stalls and products on display, as well the chance to meet some well-known cake decorating authors. But of course I wasn’t there to just wander around, I was on a mission! I was the one-man support team for the awesome Ruth Clemens, who was there to promote her new book Busy Girl’s Guide to Cake Decorating.

 At the Show

Weirdly my train was actually on time and I got to the show silly early. And guess what? It looks really creepy without all the crowds, cakes and stalls in place:

Yep, looks creepy. It was fun watching everyone set up their stands though.


I helped Ruth set up and decorate her stand, and helped her man it for a day. Ruth was a finalist on the first series of The Great British Bake-Off, and also runs the Pink Whisk blog, so we had lots of people coming over to talk about that, and to look through her first book. It was really fun!



We were right next door to another top author, Zoe Clark, who was there with copies of all of her books, including the lovely new Chic & Unique Wedding Cakes. Zoe bought some beautiful cake samples for her stand and everyone thought they were amazing – check them out!



I managed to steal away for half an hour to have a look at the exhibition area. This is basically an entire end of the hall just filled with amazing decorated cakes in all sorts of categories, from professional cake decorators to primary school kids. Annoyingly, they were all a million miles better than anything I can make, and some were just flat-out incredible. There was one in particular, just across the corridor from our stand, which had been staring at me all day – an almost life-size Samurai cake! He was pretty impressive, especially as it took three burly men to assemble him. Still, I reckon I coulda taken him on.

Anyway, if you’ve never been before, but love cakes, baking and sugarcraft, why not check it out!

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