SewandSo wins 4 awards at the British Craft Awards!

British Craft Awards logo

A huge and heartfelt thank you to all of our customers who voted for us in the 2016 Immediate Media British Craft Awards. We won a total of four awards and it totally blew us away!

Voted for by readers of Immediate Media’s craft magazines, SewandSo scooped three initial British Craft Awards:

  • Best Online Range
  • Go-To Online Retailer
  • Stitching Store That Can’t Fail to Tempt You!

…and then rounded off the evening by collecting the Grand Prix Award for Stitching – a new award for 2016 that was established to champion one leading stitch company who received the most votes from the stitching audience. As SewandSo won 3 out of 9 British Craft Awards categories – we were the clear winner of this prize!

British Craft Awards trophies

The awards ceremony took place at the NEC, Birmingham as part of the CHSI Stitches event – the largest craft trade event in the country. The SewandSo team were there to collect the prizes – and I had the great pleasure of making the trip onstage four times!(There I am below right grinning from ear to ear!)

British Craft Awards ceremony

Apart from winning, what was astounding was the percentage by which we won! For the Best Online Range and Go-to Online Retailer awards, SewandSo had over 60% of the vote! And for Stitching Store That Can’t Fail to Tempt You we had 20% of the vote .

Immediate Media’s Anna Davenport (pictured above left) explained: “Both ‘Best online range’ and ‘Go to online retailer’ categories included nominations so visitors chose from the list or wrote their own choice into ‘others’. The ‘Store that can’t fail to tempt you!’ category required open responses only. Our audience wasn’t prompted, making your 20% win an outstanding result for SewandSo!”

With a bottle of champagne with each award, you can be sure the SewandSo team celebrated our win in style. We are all just so grateful for having the best customers ever and will continue to do our best to serve you! Thank you!


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About Ame

Ame Verso is the daughter of legendary cross stitch designer Jo Verso and has been cross stitching since the age of 10. She also sews and crochets and is the face of the SewandSo YouTube channel.