With an amazing ability to create exquisite fabric designs and must-sew patterns, it’s pretty easy to see why we love Tilda so much. But for the uninitiated, here are some compelling reasons why you should love Tilda too!
The woman behind the brand
The Tilda brand was founded by designer Tone Finnanger at the age of 25 in 1999. Tone grew up in Oslo, the capital of Norway, and was educated in classic painting and graphic design. She now lives and works on a small island in the Oslo fjord and both her home and her mountain lodge holiday home are used in the Tilda photo shoots. Tone’s little sister Tiril (pictured below) is the model for the brand and her little dog Totto often makes an appearance too!
The beautiful fabrics
Tone’s love of design shines through in her collections. Tilda fabric is full of whimsical, floral and retro designs that are instantly recognisable. Released seasonally, with four collections a year, each range is unique and yet they somehow magically manage to co-ordinate with each other, such is the skill of the designer. And the quality of the cotton and the print is exquisite, making these fabrics a joy to sew with. Fabrics are available cut to order or in pre-cut bundles, which makes the task of choosing prints so much easier.
The pretty accessories
Alongside the fabrics, each Tilda collection includes a range of stunning accessories. Ribbons, buttons, quilt labels and coordinating threads. These desirable items mean you can perfectly co-ordinate your finishing touches, as well as making lovely gifts for sewing pals.
The wonderful quilts
Nothing shows the beautiful Tilda fabrics off as wonderfully as a Tilda quilt. There are many designs featuring many different techniques, from English paper pieced hexagons, to hand appliqué, to curved piecing and more. Available as quilt patterns or as kits, it has never been easier to bring some Tilda beauty to your home.
The cute toys and dolls
Tilda has long been known as a toy brand as well as a fabric brand, with the long slim Tilda dolls being the instantly recognisable emblems of Tilda style. But as well as these dolls, Tone has expanded the toy range to include smaller, rounder dolls, and cute animals too – from snails to monkeys! Alongside the patterns and kits for the toys, Tone has also launched Tilda Friends – pre-sewn animal dolls that you can sew the clothes for. This takes all the hassle out of sewing the doll and you get straight to the fun part – making to adorable little outfits!
The bestselling books
Tilda books have sold over a million copies worldwide, in a wide variety of languages – the appeal of Tilda is universal! Hotly awaited, each new book features the latest fabrics and patterns, and is always a thing of beauty, with inspirational photography showing the projects in beautiful locations. I don’t know of anything more likely to want to make you reach for the sewing machine than a Tilda book!
The Tilda lifestyle
The fabric, accessories, kits and books, all speak to the ethos of Tilda, which is more than a brand – it’s a lifestyle. Tone describes Tilda’s world as “whimsical and romantic… like wearing a ball gown with wellies – perfectly imperfect.”