Trend Alert | Butterflies Are In!

Butterflies will be flying their way into our lives in many forms in 2017. Be it home decor, fashion or crafts, butterflies will be everywhere.

Some serious trendsetters are using butterflies in their designs already, Elle Decor recently published an article about a SoHo apartment designed by Sasha Bikoff which heavily featured butterflies. They took centre stage at Alexander McQueens A/W 16 show and brands such as Floss & Mischief have been early adapters to the trend in the craft world.

Let’s take a look at the trend in action, shall we?

Home Decor


“Butterflies are increasingly appearing as a buoyant, happy motif in home design such as this SoHo apartment, above, designed by Sasha Bikoff. A symbol of both grace and optimism, the butterfly is no longer designated to children’s rooms – but rather celebrated in a variety of spaces with sophisticated accents”.  – Elle Decor



For Alexander McQueen’s autumn/winter 2016 collection butterflies were the star of the show. A mixture of delicate dresses with heavy coats, butterflies graced the catwalk as tiny details, embroidered embellishments and large prints. From that show, we’ve seen the trickle of the trend move down to the high street. Prints like these will be the main feature this summer.



Liberty of London recently tweeted this photo with the caption ‘Experience the extraordinary’. Decking out your home with antiques and collectables is huge at the moment. Dealers such as Les Couilles du Chien, whose shop is shown here in Liberty, have a love of unusual and decorative antiques and natural history curiosities including the art of lepidoptery.


WelcomeButterflyPeacock Butterfly Cross Stitch Kit Blue Butterfly cross stitch

Cross Stitch to Calm: Butterfly Cross Stitch Chart Download Patchwork Butterfly Cross Stitch Chart - DOWNLOAD ONLY Butterfly Bouquet Cross Stitch Kit

Here at SewandSo, we have seen the interest in butterflies grow recently. Cross stitch butterflies come in many different forms, such as realistic, floral or even patchwork. There are also many butterfly embellishments, fabric and haberdasheries such as buttons, thread winders and charms around at the moment.

Marsh Fritillary Butterfly Cross Stitch Kit Gaudy Commodore Butterfly Cross Stitch Kit

We have teamed up with leading cross stitch designer, Maria Diaz, to create four striking butterfly cross stitch kits. They are incredibly realistic and have gorgeous vibrant colours in which make them come to life. These kits are exclusive to SewandSo, so you won’t find them anywhere else. Each of the kits come with an interesting fact about each species. For example, the Gaudy Commodore, top right, displays a seasonal variation in its wing patterning. Who knew!

Swallowtail Butterfly Cross Stitch KitRichmond Birdwing Butterfly Cross Stitch Kit

Join in this beautiful trend by stitching one of our new kits. We would love to see one of your finished kits too; so please send us your photos by commenting below or tag us on social using #SewandSo.


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About Nadine

Nadine dabbles in a wide range crafts. If it's pretty and she wants to make it, she'll learn the technique to do so. She is also never without a cup of tea in her hands.