DMC has teamed up with six of the UK’s best known cross stitch designers to create its Signature Collection, a brand new range of cross stitch kits fresh for 2015.
Designers including Susan Bates, Jayne Schofield and Lesely Teare have collaborated with DMC to create these original designs specifically for cross stitchers. DMC has given us a fascinating insight into the development process. We learned that each chart started life as a design mood board reflecting a current theme or trend. This was then condensed into a single sketch which was charted and stitched.
The charts and kits are based on key trends which have been identified by DMC including Vintage Chic: ultra feminine and glamorous with a Parisienne influence; Heritage: heirlooms for the future which are passed down through generations; Modern Bright: colourful, geometric designs; and Stunning Bold: floral designs with strong colours.
“Our trend predictions for 2015 have been based on a lot of research in the market place through in depth discussions with our independent retailers as well as looking closely at magazines, trend prediction web sites, exhibitions and inspirational shopping trips.” Explains product manager, Alice de Souza.
You can find the whole range of kits here. Happy stitching!